The Triumphant Scoop to Famine: F*ck You!

The One Campaign, a grassroots campaign and advocacy organization committed to the fight against extreme poverty and preventable disease, debuted their worldwide campaign about two weeks ago. Titled "The F-word", The One Campaign is backed by more than 2 million people whom are all committed to the fight against famine and preventable disease, particularly in Africa.

Though the commercial begins as a plague of spontaneous Jersey Shore meets Jerry Springer profanity, it's message proved fully to be the opposite. Collecting attention via an air of tasteless candidacy, glorious F-bombs dispelled from the mouths of various celebrity's including Idris Elba, George Clooney and Jessica Alba later revealing the true F-bomb to be the word Famine.

For famine to still exist in an ever expanding world of high-tech gadgets, I-phones, Billionares, and plenty of Millionaires, The One Campaign's play on the real 'F-word' proves relevant. Reviving Africa should no longer be a lost cause in 2011.

Key note: Famine is Man-made, now let's put an end to it. Watch the video below.

One luv,

The Scoop!